(Portfolio)
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NHT Visio
About the project
NHT Visio is a strategic financial management consultancy based in São Paulo that helps business owners turn numbers into confident decisions. The technical expertise was already there; what was missing was a brand to match. The challenge was to create an identity that conveyed precision and trust from the very first contact, without falling into the clichés of the financial sector, such as generic corporate blue and growth arrows.
The brand is born from the displays of vintage electronic calculators, where every number is formed by straight strokes that together create instant legibility. The symbol unites N, H and T in a continuous geometric line, representing the integration of numbers, knowledge and strategy. Deep blues, olive and copper, monospaced typography and numerical patterns complete a system that is sober, precise and approachable.
““Well, what can I say about Gabi’s work (again, haha)? Just like our first project (Jappo Mart), the visual identity she developed for NHT Visio turned out wonderful! The final result captured exactly the image I wanted for NHT: a professional, sophisticated and modern brand that never loses the essence of a consulting firm. Every element of the brand works beautifully together and gives it real consistency. I highly recommend her work. An excellent, highly competent professional!””
Tons Design®
It's not just about design: it's clarity, authority and positioning. It's the ability of a professional to recognize herself and be recognized.