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(01)Tons IniciaisBefore changing your brand, understand what it is saying. (02)Tons EssenciaisThe foundation that gets your brand recognized by the right market. (03)Tons ContínuosA strong brand is built every day. (04)Tons WebYour brand found and chosen before the very first conversation. (05)Método Tonificar™Branding exclusively for architects: strategy, identity and communication in a single methodology.

Tons Design®
Services · 02/04

Tons Essenciais

The foundation that gets your brand recognized by the right market.

Strategy, visual identity and verbal identity aligned for brands that want to be remembered, valued and chosen.

I want to structure my brand

(01) What it is

Every strong brand has a solid foundation.

Tons Essenciais structures what holds your brand up: its name, the way it presents itself and the way it speaks. Every element is designed to translate your essence and communicate the value of your work.

As in any good building, a well-thought-out structure is what allows everything else to stand with coherence.

(02) Who it's for

Tons Essenciais is for you if you:

  1. (01)Feel your brand no longer matches the level of your work.
  2. (02)Are opening or repositioning your business.
  3. (03)Want to stop looking like “more of the same” in the market.
  4. (04)Find it hard to explain what makes you different.
  5. (05)Need visual and verbal consistency at every touchpoint.

(03) Services

Tons Essenciais

(01)

Naming

A name that carries meaning, distinction and a future.

Your name is the first contact with your brand. We create names with strategic intent, designed to position, differentiate and grow with your business.

I want a new name
What's included
  • Names created with intent and positioning.
  • Names designed for distinction and longevity.
  • Analysis of meaning, sound and application.
Deliverables
  • Market research and competitor analysis.
  • 3 to 6 name proposals with concept and rationale.
  • Analysis of the meaning, sound and application of each option.
  • Preliminary check with INPI (Brazil's trademark office), reviewed by a lawyer specialized in trademarks.
  • Domain and social media handle suggestions.
  • Final presentation of the chosen name.

Ideal if you are repositioning your brand and need a new name.

(02)

Visual Identity

A brand you recognize at first sight.

We build a visual identity aligned with your essence, with a graphic system designed to be repeated consistently and remembered easily.

I want my visual identity
What's included
  • Visual construction aligned with your essence.
  • Color palette, typography, symbols and graphic system.
  • A visual standard to apply consistently.
Deliverables
  • Primary logo and secondary versions.
  • Symbol or monogram.
  • Color palette and typography.
  • Supporting graphic elements.
  • Brand application mockups.
  • Visual identity guidelines.
  • Final files in PDF, PNG and SVG.

Ideal if you want to stop looking like “more of the same” and want a unique, memorable identity.

(03)

Verbal Identity

Know exactly what to say and how to say it.

The way your brand speaks also communicates value. We define the tone of voice and the messages that translate your positioning for the client you want to attract.

I want my verbal identity
What's included
  • Definition of the brand's tone of voice.
  • Clear, coherent key messages.
  • Positioning and direction statements.
  • Language aligned with your market and your ideal client.
Deliverables
  • Verbal identity guide in PDF.
  • Tone of voice with examples of what to say and what to avoid.
  • Key messages and positioning statements.
  • Social media bio and company introduction.
  • Brand vocabulary.

Ideal if you find it hard to communicate.

(04)

Digital Templates

Day-to-day consistency, without depending on anyone.

Ready-made templates aligned with your identity, so you can keep your brand's aesthetic standard in every post, quickly.

I want my templates
What's included
  • Ready-made social media templates.
  • Easy to keep a consistent standard and aesthetic.
  • Time saved every day.
Deliverables
  • Editable Canva templates for feed and stories.
  • Instagram highlight covers.
  • Quick guide to using the templates.

Ideal if you want consistency without depending on others.

(05)

Full Branding

Strategy, identity and communication in a single project.

Branding isn't just a logo. It's how the market perceives you. Full Branding brings together everything your brand needs to position itself clearly, in a coherent process from start to finish.

Request a quote
What's included
  • (01)Brand strategy: diagnosis, essence, purpose, audience and positioning.
  • (02)Verbal identity: tone of voice, key messages and narrative.
  • (03)Visual identity: logo, color palette, typography and graphic system.
  • (04)Visual direction: the aesthetic that guides photos, content and materials.
  • (05)Communication structure: how the brand presents itself at every touchpoint.
  • (06)Brandbook: the guide that brings it all together and ensures consistency.
Deliverables
  • Brand strategy and positioning document.
  • Verbal identity guide (tone of voice, key messages, bio and positioning statements).
  • Primary logo, secondary versions and symbol.
  • Color palette, typography and graphic elements.
  • Moodboard and visual direction for photos and content.
  • Brand application mockups.
  • Complete brandbook in PDF.
  • Final files in PDF, PNG and SVG.

Ideal if you want a complete, coherent brand that's ready to grow.

Tons Design®

Being seen is the beginning. Being recognized is what gets you chosen.

Let's talk