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Maple Residence

Maple Residence · Construtora P&VVisual Identity and StationeryReal estate development · IpatingaView on Behance ↗

Maple Residence symbol

About the project

(Context)

A residential development in Ipatinga that needed to communicate exclusivity and sophistication without losing warmth, and to break away from the cold, predictable language of the real estate market.

(Concept)

The maple leaf, a symbol of Canada, gave rise to a symbol with the letter M, which also represents the connection between the two towers. Earthy tones and greens bring warmth and a natural feel.

Facade of the development
Envelope with the Maple brand
Tote bag with the maple leaf pattern
Color palette
Development icons
Open brochure
Map and brochure of the development
Promotional pieces
Panel with the development's campaign
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