It is a hamburger delivery company located in Jundiaí / SP that has undergone an expansion and change of positioning. The brand name refers to the concept of proteins and ingredients being smoked with Macieira firewood, which is the main differential of the company. Our main challenge is to preserve the essence of the company’s origin and not to generate doubts to the consumer because it is not a vegan company, but because it works with 100% handmade selected meats for the public.
Thus, we created a brand that brings the concept of being different, modern, bold and authentic through a complete visual identity and rescuing the essence of the company.
PT
É uma empresa de hamburgueria delivery localizado em Jundiaí/SP que passou por uma expansão e mudança de posicionamento. O nome da marca refere-se ao conceito das proteínas e ingredientes serem defumados com lenha da Macieira, sendo esse o principal diferencial da empresa. Nosso principal desafio é preservar a essência da origem da empresa e não gerar dúvidas ao consumidor por não ser uma empresa vegana, e sim por trabalhar com carnes selecionadas 100% artesanal para o público.
Assim, criamos uma marca que trás o conceito de ser diferente, moderna, ousada e autenticas através de uma identidade visual completa e resgatando a essência da empresa.
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